On May 20th, 2025, Google quietly rewired its search engine — and if you don’t adapt now, you’ll disappear from results while your competitors steal every click.
If you woke up this morning and checked your site’s analytics only to see a flatline in traffic…
If the phone stopped ringing…
If your clients are asking why their websites aren’t showing up anymore…
You’re not crazy. Something did happen. And almost no one is talking about it.
Scott Hall has been in the digital marketing trenches for over 20 years. From the early days of SEO to the rise of mobile-first indexing — he’s seen every algorithm change, every shift in Google’s priorities.
But nothing… nothing prepared the world for what happened on May 20, 2025.
That’s the day Google flipped the switch on AI Mode — and everything changed overnight.
AI Mode is Google’s new default search experience. Instead of showing a list of blue links, it now delivers complete, ChatGPT-style answers at the top of the page.
That sounds helpful, right?
Until you realize one thing:
If your site isn’t inside the AI’s answer… you’re invisible.
And if your site is blocking AI bots (which 90% of sites are doing by accident), then Google’s AI can’t even read your content.
Let that sink in.
That’s the exact message Scott read on Reddit from a small pizza shop owner.
One day his site was bringing in steady local traffic — the next, it vanished from AI results. Meanwhile, his competitors were getting full-blown AI endorsements, stealing all his leads.
He’s not alone. Massive publishers have seen 40%+ drops in traffic. Agencies are scrambling. And yet, most business owners still have no idea what’s really happening.
He tested it on his own affiliate sites. The results?
βοΈ Traffic doubled.
βοΈ AI started recommending his pages in search.
βοΈ Clients started asking for his help.
That system is now fully documented, step-by-step, inside:
Here’s the brutal truth most SEO “gurus” aren’t telling you:
Most sites are accidentally BLOCKING Google’s AI bots — thanks to hosting defaults, Cloudflare settings, and security plugins.
Even brand-new websites are invisible from day one unless you know how to fix it.